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Multi-Platform Ecosystem
Developed for The White Rabbit

The White Rabbit

April 2009 – December 2009

The White Rabbit is a bilingual nightlife and venue-discovery ecosystem for Denmark. The iPhone app browses events, venues, profiles, and headlines in English or Danish, while a PHP/MySQL backend manages venues, events, users, and a web admin portal.

Business Purpose & Ecosystem Overview

The White Rabbit is a bilingual nightlife and venue-discovery ecosystem for Denmark. The iPhone app lets users explore events, venues, and headlines in English or Danish, save favorites, and manage guest lists. A PHP/MySQL backend with an admin portal maintains venues, events, users, and media.

Key System Features

  • Bilingual English/Danish venue and events browsing
  • Event listings with calendar integration
  • Venue profiles, maps, and keyword search
  • Favorites and guest-list management
  • Headlines and promotional ad profiles
  • Remote XML feed synchronization
  • Venue and event CRUD management
  • User registration, login, and favorites persistence
  • Advertising profile configuration

Tier Architecture & Breakdown

iOS Venue & Events App

Purpose: The native iPhone client surfaces nightlife events, venue profiles, a calendar, favorites, guest lists, and keyword-based search with English/Danish language switching.

Key Features:

  • Bilingual English/Danish venue and events browsing
  • Event listings with calendar integration
  • Venue profiles, maps, and keyword search
  • Favorites and guest-list management
  • Headlines and promotional ad profiles
  • Remote XML feed synchronization

PHP Backend & Admin Portal

Purpose: The PHP/MySQL backend and web console handle venue data, event listings, user accounts, image uploads, and an administrative interface for content management.

Key Features:

  • Venue and event CRUD management
  • User registration, login, and favorites persistence
  • Image upload and tagging workflows
  • Advertising profile configuration
  • Bilingual content administration

Component Ecosystem

Explore the architecture by platform layer—mobile, web, backend, and utilities.

iOS Venue & Events App

iPhone Only

The native iPhone client surfaces nightlife events, venue profiles, a calendar, favorites, guest lists, and keyword-based search with English/Danish language switching.

iPhone 3G, iPhone 3GS, iPhone 4

OS: iPhone OS 3.0 – iOS 6.1.6

Features (6)
  • Bilingual English/Danish venue and events browsing
  • Event listings with calendar integration
  • Venue profiles, maps, and keyword search
  • Favorites and guest-list management
  • Headlines and promotional ad profiles
  • Remote XML feed synchronization
Xcode 3.x projectObjective-C 2.0iPhone OS 3.0+UIKitFoundationNSXMLParserKal calendar component